Diet Coke will prove Taylor Swift fans are the lucky ones with a social media-fueled Silver Ticket scavenger hunt that gives Dallas-area residents a chance to win coveted tickets to her sold-out RED Tour.
This Thursday (May 23) at 8 a.m., Diet Coke will release the first of a series of Swift-inspired clues on Diet Coke’s Twitter handle, @DietCoke, leading Taylor Swift’s biggest fans in Dallas, TX to the hidden location of the Silver Ticket. The first four fans age 18 and older who arrive at the “Silver Ticket” location in Dallas will receive two passes to see Swift’s concert at the Cowboys Stadium on May 25.
Dallas is one of several markets across the country where Diet Coke will hide Silver Tickets to Taylor Swift’s highly anticipated RED Tour. In addition to the Silver Ticket program, Diet Coke will give fans extraordinary access to Swift through social, in-person and in-retail experiences during her sold-out RED Tour. From Swift’s first show in Omaha, Neb., to the final tour stop in Nashville, Tenn., Diet Coke will bring fans even closer to their favorite superstar.
Follow @DietCoke and #DCSilverTicket for exclusive Silver Ticket access.