The older I get, my love for wine grows greatly. Like most people, when I started drinking wine I had no idea what I was drinking or what it was even suppose to taste like. Over the years, I haven’t become a wine connoisseur but I have definitely learned to listen to my taste buds and all about wine. It has became one of my top drinks of choice. Since National Drink Wine Day is upon us (February 18), I wanted to share some of my favorite wine trends!
Lose the intimidation – Much of my early wine drinking years, I believe I missed out on a lot of great wine because it was intimidating. “Was I saying the name correctly? What if I don’t like the wine? Will the sommelier be rude if I don’t understand the different types of wine?” Those types of questions would rush through my head when I would order wine which ultimately lead me to always ordering the same thing every single time. With technology at the tip of everybody’s fingers, it’s much easier to learn about wines and learn about them without being intimated.Millennials matter – Being a millennial is pretty great but those of you who fall in my age group know that it has it set backs. We get lumped in a large group of people and I get reminded everyday that people my age are “lazy” and “entitled.” Wine makers and brands are learning that our age group is doing a lot of research about millennials and learning our habits. (No, they aren’t all bad.) One key finding is that millennials aren’t committed to one brand. We don’t mind switching up wines brands and we love to try new things. What does this mean? Brands and wine makers are committing to making more wines and offering different varieties because they know we’ll buy it.
In 2015 adults ages 21-38 drank 42% of all wine consumed in the U.S. (159.6 million cases) – these figures, from a recent Wine Market Council report, mean millennials drank more than any other generation in the country last year. According to the study, the average millennial drinks more than three glasses of wine in one sitting.Photo: http://bit.ly/1K3dXYi
Not-com sites are taking over – I live online so seeing not-coms come to life makes my nerdy heart happy. If you’re unfamiliar, not-coms are websites that end in anything other than .com. For example – sherry.wine or port.wine. Curious why this matters? Now that wineries, retailers and wine aficianados can have a new home for their websites. Adding a .wine URL means there will be a huge transformation taking place online and even more space for people to make a presence.
“The move to Sherry.WINE was a key component of the Consejo Regulador of the Denominaction de Origen Jerez-Xeres-Sherry’s digital strategy for 2015 and beyond,” said César Saldaña of the Consejo Regulador, the world’s leading sherry association. “Following a complete site redesign, which created a global and multi-lingual platform for the next generation of sherry drinkers, the final piece of the puzzle was finding the perfect domain name.“
I’m most excited about not-coms and .WINE being available to the public. Since I love to see things evolve, it makes my happy to watch .wine become the next hottest not-com. What wine trends are you most excited about in 2016?
This is a sponsored post written by me on behalf of Name.Kitchen.