The older I get, my love for wine grows greatly. Like most people, when I started drinking wine I had no idea what I was drinking or what it was even suppose to taste like. Over the years, I haven’t become a wine connoisseur but I have definitely learned to listen to my taste buds and all about wine. It has became one of my top drinks of choice. Since National Drink Wine Day is upon us (February 18), I wanted to share some of my favorite wine trends!
Lose the intimidation – Much of my early wine drinking years, I believe I missed out on a lot of great wine because it was intimidating. “Was I saying the name correctly? What if I don’t like the wine? Will the sommelier be rude if I don’t understand the different types of wine?” Those types of questions would rush through my head when I would order wine which ultimately lead me to always ordering the same thing every single time. With technology at the tip of everybody’s fingers, it’s much easier to learn about wines and learn about them without being intimated.
Millennials matter – Being a millennial is pretty great but those of you who fall in my age group know that it has it set backs. We get lumped in a large group of people and I get reminded everyday that people my age are “lazy” and “entitled.” Wine makers and brands are learning that our age group is doing a lot of research about millennials and learning our habits. (No, they aren’t all bad.) One key finding is that millennials aren’t committed to one brand. We don’t mind switching up wines brands and we love to try new things. What does this mean? Brands and wine makers are committing to making more wines and offering different varieties because they know we’ll buy it.
In 2015 adults ages 21-38 drank 42% of all wine consumed in the U.S. (159.6 million cases) – these figures, from a recent Wine Market Council report, mean millennials drank more than any other generation in the country last year. According to the study, the average millennial drinks more than three glasses of wine in one sitting.
Photo: http://bit.ly/1K3dXYi
Not-com sites are taking over – I live online so seeing not-coms come to life makes my nerdy heart happy. If you’re unfamiliar, not-coms are websites that end in anything other than .com. For example – sherry.wine or port.wine. Curious why this matters? Now that wineries, retailers and wine aficianados can have a new home for their websites. Adding a .wine URL means there will be a huge transformation taking place online and even more space for people to make a presence.
“The move to Sherry.WINE was a key component of the Consejo Regulador of the Denominaction de Origen Jerez-Xeres-Sherry’s digital strategy for 2015 and beyond,” said César Saldaña of the Consejo Regulador, the world’s leading sherry association. “Following a complete site redesign, which created a global and multi-lingual platform for the next generation of sherry drinkers, the final piece of the puzzle was finding the perfect domain name.“
I’m most excited about not-coms and .WINE being available to the public. Since I love to see things evolve, it makes my happy to watch .wine become the next hottest not-com. What wine trends are you most excited about in 2016?
This is a sponsored post written by me on behalf of Name.Kitchen.
I love the not com trend. I am seeing it more and more 🙂
I actually don’t know anything about wine trends, so I’m really glad you posted this. The only thing I know about wine is that it’s fermented grapes. LOL
I am not a huge wine drinker, but I like trying new wines from time to time. It can be hard for me to pick one because I don’t know too much about them.
I have never been a wine drinker. I have yet to find one that I like. I don’t have any particular trend that I am currently excited about.
Both my younger sister and I fall into the common wine drinking age group, and we both love our fair share of wine. While we will totally sample any variety, I prefer whites and pinks, while she is a red girl.
It is super cool that we’re starting to see more notcom names. .Wine is a really neat one!
I am pretty clueless when it comes to wine but my husband took a class to learn more about how to pair it and pour it.
How interesting. I know NOTHING about wine so this was cool to read. I had no idea there were wine trends.
How fun to be .wine if it fits. I’m a long time wine drinker and the only way to learn is to taste! Visiting vineyards is a great way to become more familiar.
To be honest, i never experienced drinking some wine. I don’t know what it taste but it looks so fine. Don’t know about wine trends either, so glad someone posted it!
I married an Irish Catholic from the midwest, so we are mostly beer people. And I honestly still find wine to be quite intimidating! 😛
I used to always order the same thing too because I was unsure and embarrassed. I missed out on so many good wines and recommendations!
I still mispronounce the wine names. I definitely have been liking more and more wines as I get older
This was such an interesting read. I love drinking wine but know nothing about the trends.
The one great thing about being based in NYC is that we have TONS of wine tastings, and I am definitely not intimated to try new wines. I have always had a ‘dry palate’ and prefer extra brut champagne first and foremost, and then white wines that are more dry and lastly reds. I still haven’t hit on a favorite when it comes to red yet. I love the not com trend, I think one of the first was .tv, and now the possibilities are seemingly endless!
In fact I have a recent wine tasting I plan to post about this week! 🙂
Great wines, ahem great minds think alike!
Tracy @ Ascending Butterfly
I’d never heard of these wine trends before. This is really interesting! Thanks so much for sharing information and insights into these new trends!