After successful stops in Los Angeles, New York City, San Francisco, Boston and Austin, the AETHERstream opened their pop up shop at The Plaza at Preston Center. Their store will only be up until December 29th, so stop by and see what they have to offer.
Not familiar with AETHERstream? Here is more about them.
AS OUTDOOR ENTHUSIASTS WHO LIVE IN THE CITY, WE FOUND OUR SHOPPING OPTIONS TO BE EXTREMELY LIMITED. WE COULD EITHER GO WITH A FLASHY PERFORMANCE-DRIVEN BRAND AND FEEL OUT OF PLACE IN THE CITY, OR, GO WITH A DESIGN-ORIENTED LABEL AND SACRIFICE OUTDOOR FUNCTIONALITY. THIS WASN’T A CHOICE WE FELT COMFORTABLE MAKING; TO US DESIGN AND FUNCTION SHOULD BE EQUAL.
SUSPECTING WE WERE NOT ALONE IN OUR FRUSTRATION, WE DECIDED TO CREATE AETHER. BY UTILIZING TECHNICAL FABRICS IN A MORE SOPHISTICATED FORM, WE OFFER PERFORMANCE SPORTSWEAR WITH A REFINED MODERN AESTHETIC. FROM THE CITY TO THE SLOPES AND EVERYWHERE IN BETWEEN, AETHER PRODUCTS ARE DESIGNED TO GIVE YOU THE CONFIDENCE TO GO FORTH AND EXPLORE NO MATTER THE TERRAIN.
The Plaza at Preston Center is located at 8311 Preston Center Plaza Drive, Dallas, TX 75225. The AETHERstream shop will be open thru December 29th from 10am to 5pm on Tuesday – Sundays. Please note they are closed on Mondays.