Leading retail department store, Belk, will open its first flagship location in Texas on April 9th. Belk kicked off grand opening week with a charity event benefiting Susan G. Komen.
On April 3rd donors to Susan G. Komen’s Passionately Pink for the Curse were treated to a sneak preview of Belk’s three-story flagship store in the Dallas Galleria mall and a night of fashion, food, and philanthropy. Belk is a large supporter of Susan G. Komen and 100% of donations from the evening directly benefited the organization.
Gala attendees were greeted at the door with a $25 Belk gift card, passed hors d’oeuvres, and beverages. Each level of the store featured different entertainment options.
On the first floor, pop country artist and winner of the Modern. Southern. Music competition, Emily Hackett, performed both original and cover songs for guests.
Cassandra Fine Catering served Texas favorites like pulled pork and crab cakes at the Chef’s specialty food stations on the second floor. Celebrity DJ Lucy Whubel was also performing in the new store’s customer service area. Guests were able to enter a giveaway for a $1,000 gift card/shopping spree and a guitar autographed by country music superstar Blake Shelton.
Gabbie McGee, a jazz artist and Modern. Southern. Music. winner, serenaded attendees on Belk’s third floor, in the home department. Dessert stations also provided sweet treats including cupcakes that guests could customize and take home with them in a to-go box.
Belk previewed Spring looks during a fashion show outside the mall entrance. Before the show, Arlene Goldstein, Belk’s VP of Trend Merchandising and Fashion Direction, interviewed Nashville star Hayden Panettiere, who is Belk’s brand ambassador and one of the celebrity guests for the evening. Hayden spoke eloquently about topics such as her environmental activism, musical influences, and southern upbringing.
The fashion show highlighted Belk’s “Modern. Southern. Style.” and spring trends such as Clean Slate, Feminine Charm, and Jetsetter.
Clean Slate featured minimalist black and white outfits with trendy silhouettes and interesting prints. Feminine Charm showcased beautiful, pastel dresses with flirty touches like lace and bows. The “Jetsetter” trend had tribal and multicultural influences, with animal prints, leather and chambray. The final looks were from the formal collection—elegant gowns and suits that incorporated both traditional and modern style.
The finale of the show was a performance by the Dallas Cowboys Cheerleaders that left the audience “Thunderstruck.” America’s sweethearts also posed for pictures with attendees after the show on Belk’s third floor. Belk Galleria Dallas will hold its grand opening on April 9 with other celebratory events scheduled throughout the month.